⚠️ I’m opening 8 slots for my YouTube Creator Mastermind for July. We have 5 confirmed spots filled. Deadline to apply is June 3rd. You can apply here if you’re interested. If not keep reading my friend 🙃
Hey friend,
It’s been awhile, right?
I’ve been thinking a lot about how to really optimize my life, and I wanted to share some meaningful insights that have helped me balance energy, money, and happiness.
Here’s what’s been happening since we last spoke 👀
- Speaking at Mike Kim’s mastermind event (my dream goal since 2021)
- Helping Ali Abdaal make $300K+ in new revenue
- Hosting my first birthday party in years at a karaoke joint (super Asian lol I know)
- Relaunching my YouTube creator mastermind (inspired by Vanessa Lau)
- Supporting my favorite creators by buying $1K in online courses (jiu jitsu, Cantonese, and hip hop production with Logic X)
- Making passive income with affiliate marketing on YouTube
- Hiring and expanding my YouTube team
Here’s what I realized doing all these things…
It’s not about doing more.
We live in a hustle-centric world.
Everyone is playing the consistency game, but as a result, there’s constant noise. Look at social media – we’re bombarded with endless IG reels and TikToks. Do we really need more of this?
What if instead we focused on quality?
This is something I’ve been embracing, and it’s truly changing my life.
Recently these questions are on my mind 🧠
- How do I make my working sessions more productive?
- What are the focused tasks that will really move the business?
- How do I work longer without burning out?
The truth is making money while tired and depressed is 1000x harder. So how can I shift the odds in my favor?
Here are the five things that have optimized both my money, energy, and happiness this quarter (starting tactical to more esoteric) 👇
#1: Hosting 2-hour cocktail events for my friends 🍸
Relationships are like index funds – they grow over time.
When you first start meeting people, you’re like… why am I doing this? But just like with dollar cost averaging, you’ll see exponential growth over time.
IMO – this is the number one reason why I’ve been getting more clients, referrals, and most importantly, kick-ass friends.
Technically it’s “marketing,” but without the ClickFunnels vibe.
So ngl – a few months ago I was feeling lonely AF.
I was working long hours every day and got to the point of… what’s the point of doing all of this When I looked around in my friend group, a lot of them felt the same way.
Recently I read the book The 2-Hour Cocktail Party.
Ever since then, I’ve been hosting both IRL and online events for people to meet each other. The best way to make new friends IMO is to host events, bring people together, and it’s fun AF.
I hosted my first one a few weeks back (I told everyone it was my birthday).
Here’s a picture 👇
Some other events I have in mind are:
- Local photoshoot / headshots for people 📸
- Taco night at Tacos El Gordo (so good) 🌮
- Jiu Jitsu open mat 🥋
- Creators & coffee ☕️
As I make more YouTube videos, I’m hoping to attract more people over time, and it’ll become easier. Hey – maybe one day it’ll help me find a GF or waifu in the future lolz 🥲
#2: Creating products and offers that my friends and I would love ❤️
Hormozi talks about creating an “irresistible” offer in 100M Offers.
It’s weird for me to say this because I’m in high ticket sales, but honestly – sales skills are overrated.
While sales rizz is nice, a sexy offer will attract people regardless of your sales skills.
It’s easy to get obsessed with Hormozi’s value equation, but I like to focus more on the emotional customer journey.
What I’ve realized is that – most people can copy your offer, but they can’t copy how you make them feel during that experience.
An easy way to do that for me is thinking about creating an irresistible offer for my friends. You know, the people I love and care about.
Here’s how I’ve been doing it in my creator business 👇
- Affiliate Marketing: Telling people about the products I love and use by making product reviews on YouTube.
- Consulting / Client Work: Noticing recurring problems in my client’s Slack channel and proactively offering solutions to them, like introductions to my network or quick fixes.
- Mastermind: Helping my mastermind find quick ways to make money in their business or connecting them to editors or thumbnail designers I know.
- YouTube Accelerator: I’m creating an offer to help people make their first YouTube video and thumbnail using my team (not launched yet).
- YouTube videos: Leaking full guides and courses on everything I know (no gatekeeping)
When I look at the last few months, we’ve been making more revenue (both MRR + cash collected) by just helping people feel supported.
Whether it’s through affiliate marketing, high-ticket sales, or hosting masterminds, crafting offers that people can’t resist has been key.
And we’re just getting started 👀
#3: Eating to optimize my mitochondria 🦠
Like, have you ever eaten an entire bowl of pho, spring rolls, and grabbed boba after? It’s a one-way ticket for a food coma 😴
Back when I was 20, I could do it. But as I’m getting closer to 40, it’s harder to focus and work longer hours as I get older.
Low energy is my enemy, so optimizing my energy is crucial AF.
The problem is that there’s so much information out there, and most people think diet is just calories in and calories out.
But we forget that the food quality, micronutrients, and timing of food impacts our metabolism, hormones, and energy.
So the key is to eating a diet that optimizes our mitochondria (the powerhouse of the cell 🦠)
After spending a lot of time binging Paul Saladino, Dan Go, and Charles Poliquin, this is what I’m doing 👇
- sleeping 7-8 hours every night 😴
- cutting out all seed oils and processed sugar ❌
- intermittent fasting while working 💻 (16 hours min)
- eating single ingredients and focusing 90% of meals on a low carb, animal-based diet 🍊🥩
- taking brain supplements 💊 (CoQ10, ALCAR, creatine, Huperzine A)
- drinking protein bombs to stave off any cravings 🧋 (protein / psyllium husk / greens powder)
I’m even taking a 23andMe test to see my genetics rofl.
At the end of the day, you can do it whatever way you want.
But the main thing is treating my body like an athlete and fueling my body for optimal performance.
#4: Breathing and moving to boost my energy 🔋
While eating is important, training is also for mitochondrial metabolism.
After using ChatGPT, here are 3 benefits written at the fifth grade level 👇
- Exercise helps our body make more “parts” for our mitochondria (AKA mitochondrial biogenesis).
- Exercise helps your body fix broken energy factories or get rid of them and make new ones (AKA regulatory function).
- Exercise helps your body handle stress better, including chronic diseases (stress tolerance).
Something I noticed is after every walking session, BJJ session, or even meditation, I feel refreshed after every session 🤩
I’ve also used things like walking to take breaks after deep focus sessions.
- walk 8-10k steps while working on my treadmill desk 🚶
- lift heavy weights (I do 5/3/1) 🏋️♂️
- train jiu jitsu 4-5 times per week 🥋
- train HIIT once per week (sled / elliptical) 🔥
- mobility once per day 🙆♂️
- NSDR, yoga nidra, or meditation 3 times per day 🧘
It might look a bit intimidating, but I spread it out through the day.
Not going to lie – there’s no way I could have done this when I was working a 9-5.
While I’m not always perfect, but this is my game plan.
#5: Changing my environment for different tasks 🗓️
Recently I saw my friend Reysu’s video on “A notebook to save you from infinite scrolling” and it breaks down his life tracking system.
And ngl – I’ve been tracking my energy in my journal ever since.
So my typical schedule looks like this:
- Training Session #1 🏋️♂️ (6 AM – 9 AM)
- Jiu Jitsu or Strength session (6 AM)
- Meditation / Yoga Nidra (8 AM)
- Deep Work Session #1 🧠 (9 AM – 1 PM)
- Training Session #2 🏋️♂️ (1 PM – 2 PM)
- Meditation / Yoga Nidra (8 AM)
- Walk
- Mobility
- Deep Work Session #2 🧠 (2 PM – 6 PM)
- Training Session #3 🏋️♂️ (super chill and optional)
- Walk
- Mobility / Stretch / Yoga
The problem is that “Deep Work Session #2” is the hardest.
Around 2 PM, I’ll get a crash and not want to do anything after lol.
Some days are better than others, but as much as I want to get shit done in my home office (aka my bedroom), it takes a lot of willpower.
So I’ll change my physical environment when I’m tired AF.
My day will look something like this:
- Deep Work Session #1 🧠 (AM): work from my standing treadmill desk
- Deep Work Session #2 🧠 (PM): work at Whole Foods, Capital One 360 cafe, coffee shop, or boba shop
Personally, I like working at places that have standing desks because I’m getting old AF lol.
The things that work aren’t always sexy.
Something I kinda realized this year is that we want sexy, fast results.
But when I talk to the successful entrepreneurs at these business masterminds, what I realized is that they don’t necessarily know more than I do.
Actually, they know way less.
But the one thing they have is that they’re playing the consistency game.
Ngl, when I hear “consistency,” it’s like the boner killer. But what if it was the thing I needed to hear this whole entire time?
A mastermind friend at Mike Kim’s mastermind told me…
“If you have a good reputation of doing people well and you stay in the game, there is no way that you won’t be successful in business. The crazy part is you don’t even have to be the best at what you do. You just need to be someone people can trust because most people just drop off over time.”
Like I’ll be honest. I’m not perfect.
I still binge watch YouTube content, the hub, and am not making the money I know I can make.
But we’re playing a long-term game.
If we can optimize our energy and make things more sustainable, we can keep playing and stay in the game.
Until next time,
-Kevin
PS… ⚠️ I’m opening 8 slots for my YouTube Creator Mastermind for this July. We have 5 confirmed spots filled. Deadline to apply is June 3rd. You can apply here if you’re interested.
Links mentioned in the article 🔗
- 📚 2 Hour Cocktail Party by Nick Gray
- 📚 $100M Offers by Alex Hormozi
- 🚶 WalkingPad A1 (AKA my walking treadmill)
- 💊 Supplements: Creatine, CoQ10 (seed oil free) , Huperzine A, ALCAR
- If You Have 20 Or More Pounds Of Fat To Lose In 2024, Read This… by Dan Go
- 📺 A notebook to save you from infinite scrolling by Reysu
- 📺 How I went from the worst health of my life to pretty healthy by Hamza Ahmed
- 📺 Dr. Paul Saladino’s Animal-Based Diet 101: A step-by-step guide by Paul Saladino
When you’re ready, here’s how I can help you:
- Power Hour ⏳ – Book a single coaching or strategy session
- High Ticket Sales Call Review 🔎 – Get your sales calls reviewed
- Creator Mastermind 🧠 – Apply for my YouTube creator mastermind
- Work with me 1:1 ⚡️ – Apply for 12 week personalized coaching or consulting
- Join the High Ticket Sales Accelerator 🔥 – Join the waitlist for the next accelerator
- Free High Ticket Closing Course 🎓 – Learn how to start high ticket closing in 7 days